Paper Proceedings of the ACM on Web Conference 2025 Autobidding, ranking and recommended systems

Bat: Benchmark for auto-bidding task

Aleksandra Khirianova, Ekaterina Solodneva, Andrey Pudovikov, Sergey Osokin, Egor Samosvat, Yuriy Dorn, Alexander Ledovsky, Yana Zenkova · OOAARG

arXiv:2505.08485 ACMGitHubHuggingFaceZenodo

The optimization of bidding strategies for online advertising slot auctions presents a critical challenge across numerous digital marketplaces. A significant obstacle to the development, evaluation, and refinement of real-time autobidding algorithms is the scarcity of comprehensive datasets and standardized benchmarks. To address this deficiency, we present an auction benchmark encompassing the two most prevalent auction formats. We implement a series of robust baselines on a novel dataset, addressing the most salient Real-Time Bidding (RTB) problem domains: budget pacing uniformity and Cost Per Click (CPC) constraint optimization. This benchmark provides a user-friendly and intuitive framework for researchers and practitioners to develop and refine innovative autobidding algorithms, thereby facilitating advancements in the field of programmatic advertising.